Before any discussion about how insurers can enable true ‘self-serve’ in the insurance industry, it’s imperative to define what it means. It’s about improving the customer experience and reducing operating costs in insurance by allowing the end user, the prospect of an insurance company, to be able to perform a task using self-service tools. The same applies to brokers. To increase their effectiveness and efficiencies they also need to have the right resources to better serve their clients.
Spixii CEO, Renaud Million, explains: “Having the ability to self-serve gives insurance customers the ability to complete a task online such as to get a quote, or to buy a policy, or to log a claim or to make amendments to the policy. All these tasks, if they couldn’t do them online, would be undertaken through the traditional channels of email or over the phone. Self-serve, self-service, offers the ability to perform tasks online whenever they want, and from whatever device they wish to use.”
Learn why 'self-serve' improved the customer experience, read the complete article. Download the E-Book to learn 'How to enable true self-serve in insurance'.
Client: Spixii. Published circa June/July 2022.
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